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"Multi-brand + big home" rises, or become a new model of the home industry

  • Author:hya
  • Source:hya.com
  • Release on :2018-05-09
"Multi-brand + big home" rises, or become a new model of the home industry



The "Asceticism" model that people love and fear 

Just a few years ago, a furniture brand in Guangzhou declared bankruptcy and reorganization. The reason for this was that the founder bluntly said that it was caused by "expanding self-operated stores." This degree caused the market to doubt the direct model of furniture brands, if coupled with the independent store model, the market is seen as a "scratched".

In fact, the independent store model is not without soil in the Chinese market.

In China's vast county-level urban areas, because it is not a home store expansion key area, for local dealers, through the opening of large stores, thus covering different types of furniture products, brands is really a good choice. To put it another way, these areas are also the "core areas" of Sichuan-owned enterprise furniture for a long time.

However, in a long period of time, in the main area of ​​the chain of home stores, first-tier and second-tier cities have a high risk of opening up independent stores.

Not only is it a leading home-based company, but even a furniture dealer who once was not optimistic about the big store model is gradually changing its perspective.

Some dealers stated that “the brand advantage of the stores in previous years has become the biggest obstacle to the operation of the home-brand independent stores, but this situation has begun to change.”

On the one hand, with the increase in the concentration of furniture brands, driven by multi-brand and large-scale home appliances, companies directly independent stores, or dealers to upgrade independent large stores, can achieve support in terms of volume, while the terminal brand The influence is also on the rise, and the store will be upgraded with natural water.


On the other hand, under the guidance of consumption in these years, the consumer's concept of consumption has also begun to change. As for the display of furniture in traditional stores, it is increasingly difficult to attract young consumers because of the difficulty in highlighting brand features. The store effectively avoided this drawback.

At the same time as the "self-operated + big store" model is being promoted, how much opportunity does the traditional agency model have? At least for now, the situation is still relatively optimistic.

At the same time as the "self-operated + big store" model is being promoted, how much opportunity does the traditional agency model have? At least for now, the situation is still relatively optimistic.


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