Competition in the domestic mattress market is fierce
hya
hya.com
2018-06-07 14:16:06
Mattress consumption status
Since the 21st century, the mattress industry in China has developed rapidly. At present, China has become the world's most important mattress production base and the most potential consumer market.
According to data released by the Industry Research Institute of Forward-looking Industry in the “2018-2023 Chinese Mattress Industry Market Demand Forecasting and Investment Strategic Planning Analysis Report”, in recent years, the sales volume of mattresses and sales revenue of large-scale enterprises in China have shown a rapid growth trend. The growth rate remained above 10%, and the growth rate of sales revenue remained above 15%.
In 2016, China's mattress industry above designated size sold a total of 59.36 million mattresses, and achieved sales revenue of 4.671 billion yuan; in 2017 sales were approximately 66.25 million, and sales revenue reached 53.3 billion yuan.
Mattress consumption trend
After years of development, China's mattress industry has gradually entered the right track, and internationally renowned mattress brands are increasingly developing their efforts in the Chinese market. Competition in the domestic market is fierce.
Today, design and development, branding and marketing have become the troika that drives the core competitiveness of mattress companies.
Enterprises that differentiate and specialize in the three elements of design and development, branding and marketing will be able to quickly gain competitive advantage and enhance their market position. In the next few years, the consumption of domestic mattress industry will show the following trends:
Consumer Trends 1:
Cognition and Income Growth Accelerate the Consumption of Mattresses
In the United States, mattresses are used as consumables and their average life span is 2-3 years. New homes with economic conditions are replaced every year.
According to the results of a survey on “the length of use of mattresses” in China, 19% of people used more than 10 years, 2-% of them took 5-10 years, and 19% of people used 3-5 years. - 29% of the 10 years, and 19% of the 3-5 years. Among them, 41% said that they never changed their mattresses, and 50% said that “unless they are broken”.
According to the statistics of the National Bureau of Statistics, from 2006 to 2017, the per capita disposable income of urban residents in China increased from 11,759 yuan to 36,396 yuan, with a compound annual growth rate of 10.82%.
The per capita net income of rural households in China has increased from 3587 yuan to 13,432 yuan, with a compound annual growth rate of 12.75 percent. The continued growth of national income has laid a good foundation for the development of the mattress consumer market.
The increase in the demand for consumption and the improvement of living standards resulting from the improvement of the quality of life of the people has led to a growing number of sensible requirements for the sleeping environment, the quality and appearance of mattresses, and the replacement of mattress production technology to meet the needs of various groups of people. This speeds up the replacement of the mattress.
Consumer Trends II:
In the United States, mattresses are used as consumables and their average life span is 2-3 years. New homes with economic conditions are replaced every year.
According to the results of a survey on “the length of use of mattresses” in China, 19% of people used more than 10 years, 2-% of them took 5-10 years, and 19% of people used 3-5 years. - 29% of the 10 years, and 19% of the 3-5 years. Among them, 41% said that they never changed their mattresses, and 50% said that “unless they are broken”.
According to the statistics of the National Bureau of Statistics, from 2006 to 2017, the per capita disposable income of urban residents in China increased from 11,759 yuan to 36,396 yuan, with a compound annual growth rate of 10.82%.
The per capita net income of rural households in China has increased from 3587 yuan to 13,432 yuan, with a compound annual growth rate of 12.75 percent. The continued growth of national income has laid a good foundation for the development of the mattress consumer market.
The increase in the demand for consumption and the improvement of living standards resulting from the improvement of the quality of life of the people has led to a growing number of sensible requirements for the sleeping environment, the quality and appearance of mattresses, and the replacement of mattress production technology to meet the needs of various groups of people. This speeds up the replacement of the mattress.
Consumer Trends II:
Changes in Consumption Habits and Preferences Lead to Consumer Trends
With the increase of the national income of our country and the change of consumer attitudes, people’s preference for mattresses is constantly changing.
China's mattress companies are undergoing a transformation from a manufacturing base to a customer base. In this process, companies that can market-oriented and accurately grasp customer needs will inevitably lead the consumer trend in the mattress market（Mattress cover fabric wholesales）.
With the increase of the national income of our country and the change of consumer attitudes, people’s preference for mattresses is constantly changing.
China's mattress companies are undergoing a transformation from a manufacturing base to a customer base. In this process, companies that can market-oriented and accurately grasp customer needs will inevitably lead the consumer trend in the mattress market（Mattress cover fabric wholesales）.