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Analysis on the Competitive Pattern and Development Trend of Chinese Textile Industry in 2018

hya hya.com 2018-05-23 11:48:39
Analysis on the Competitive Pattern and Development Trend of Chinese Textile Industry in 2018 

According to the data, in 2016, the sales of China's textile products were 203.609 billion yuan, and the market space was relatively large. However, since 2012, the growth rate of revenue growth of home textile enterprises above designated size has been slowing year by year, and it has bottomed out in 15 years. . The reason for this was related to the relative slowdown in the macroeconomic environment in China. On the other hand, after a round of underscores in the industry in 10-12 years, the companies in the industry caused a significant increase in the supply in the previous period, overdraft demand, and at the same time The greater impact of e-commerce, the intersection of the two factors led to the industry in the 12-15 year low. At the same time, we have also seen signs of a significant reversal of revenues of textile enterprises above designated size since 2016, indicating that the industry is recovering.

1. The macro environment is positive and the retail sales of the terminal are obvious

From the perspective of industry demand, it is believed that the improvement of the overall retail environment in the context of the current macroeconomic recovery is the main driving force for the recovery of the home textile industry. Since the second half of 2016, the retail sales growth of 50 key retailers nationwide has picked up. In 2017, the retail sales of 100 key large-scale retail enterprises nationwide increased by 2.8% year-on-year, an increase of 3.3 pct compared to the same period of 2016, and the country’s 50 The retail sales of key large-scale retail enterprises rose by 3.3% year-on-year, an increase of 3.8 pct from the previous year. The recovery of the entire retail industry has been transmitted to the home textile industry. Since 2016, there has been a marked reversal of revenues for home textile enterprises above designated size, indicating that the industry is recovering.

2. The rise of the new middle class leads the change in consumer habits, focusing on the rapid increase in frequency and quality

According to the analysis of traditional needs, the demand for home textiles mainly comes from replacement needs, weddings, housewarming and gifts, among which the replacement demand accounts for more than half. It is believed that the changes in consumption habits brought about by the rise of young middle-class groups represented by the post-80s/90s will have a far-reaching impact on the replacement needs of home textile products.

As the per capita disposable income of our country increases, the proportion of the middle class in the population structure continues to increase. In this process, the new middle class also presents new features in the consumption of home textiles. On the one hand, it pays more attention to brand and quality. , Willing to pay for high-quality products; on the other hand, for the random consumption of home textiles to enhance, by adding bright spots in the soft home, choose a different style of lifestyle, which also led to the frequency of home textiles to increase the frequency, and more and more The more emphasis is placed on the quality of home textile products; In addition, with the growth of income, employment and wealth in third- and fourth-tier cities, the spending power of the customer base has increased. In the third and fourth tier cities, the rise of brand awareness has also opened up new markets for high-end home textiles.

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